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Fostering Success Brand

Role

Marketing and Communications Student Lead

Project type

Graphic Design, Branding

Date

January 2024 - May 2025

Location

University of Arizona - Fostering Success

The main purpose and goal as Fostering Success’ Student Director of Marketing and Communications is to help develop the program’s brand and marketing to fit the branding guidelines of the University of Arizona while also creating its own identity separate from other programs.

Rack Card Draft

In order to visualize what I'd want the first piece of marketing to look like, I created these sketches to explore different graphic styles.

Student Rack Card

As the final version of the Fostering Success informational card, this became a reference and guide to how I would begin rebranding all of the Fostering Success brand to match the visual values of the University of Arizona.

The use of these lines in various heights is based on the idea our student are breaking out of the barriers of life in their own ways, leading themselves to the paths and goals they pursue, pointing themselves in the right direction.

Student Rack Card

Information Flyer

Using Adobe InDesign, I created this page with similar information as the rack card, but expands on the benefits and goals of Fostering Success for interested partners and supporters.

Postcard

To send our personal messages and thanks to donors and alumni, I created these unique postcards using the line graphics of this new brand and a photo of a student staff member in Fostering Success.

Brochure - Side 1

Created in Canva, our goal for this project was to have something we can give to donors or other interested supporters for them to learn more about who we are and how to support the program.

Brochure - Side 2

Created in Canva, our goal for this project was to have something we can give to donors or other interested supporters for them to learn more about who we are and how to support the program.

Moto Sticker

This moto has helped both staff and students be able to persevere through the troubles and accomplishments of the program throughout the years. Because of this, it felt right to create stickers with this moto, that way everyone can remind themselves of this moto wherever they go!

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