Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Getty Brand Identity

Date

January 2025 - May 2025

Location

University of Arizona

Link

In my class, "Brand and Identity Systems" at the University of Arizona, our assignment and goal throughout the semester was to create a new brand identity for our individually chosen museum. I chose the Getty because of their mission to bring communities together and giving light to different perspectives of the artists through their pieces. Plus, since their brand seems already great and solid, I wanted to test myself in what I could accomplish when competing with an already fantastic brand.

Logo Sketches

A new brand identity meant there had to be a new logo to represent the museum of our choice. Through hundreds of sketches, I explored many potential ideas integrating the museum letters, garden paths, the shape of the building, and symbols of antiquity.

The Final Logo

After much needed practice and exploration in Adobe Illustrator, and taking into consideration the useful feedback I gained from class, this is one of the final logos for the Getty. I wanted to keep the shape of the building while making it simplistic and easily identifiable as the museum's entrance.

Getty Stylescape

In order to represent our understanding of the museum and give a basic summary of the brand, we created a style scape to help guide us. This gave us the first step in what to expect when creating a brand for a museum as big as the Getty.

Getty User Guide

One of the materials we created for the museum's audiences to use during their visit was this user guide. While I continued to discover the brand I was manifesting through this guide, I wanted to give each exhibit of the museum a space to show off it's important features and information.

Getty User Guide Spread

Getty Instagram Post

After much needed practice and exploration in Adobe Photoshop, this was the perfect opportunity to create some of my first mockups for potential marketing opportunities.

Using the images of a few featured paintings and photographs during the time this was created, this continues the idea art is "popping out of the canvas", or in this case an Instagram post, to help welcome audiences become more interested in visiting the Getty.

Getty Water Bottles

After much needed practice and exploration in Adobe Photoshop, this was the perfect opportunity to create some of my first mockups for potential merchandise audiences can buy.

Taking advantage of the simplistic logo and gradients, this helps as a splash of color to the Getty identity.

Getty Button Pins

Getty Card

Getty Billboard

As I continued to explore how to represent the Getty or its marketing, this is one of the banners or campaign ideas I created. But throughout all the marketing, I hope to embody the theme of art and its subjects coming to life.

Getty Poster

.pro-gallery-wix-wrapper {display: block !important;} .pro-gallery-wix-wrapper .gallery-item-container {opacity: 1 !important; display: block !important;}